"Go ahead. Take the plunge and become a fellow liquid thinker" 

Sir Richard Branson

"Damian has captured many of the important points about what a leader needs to do in his excellent book."

Sir Alex Ferguson

As featured in...

  • guardian
  • sky sports
  • telegraph

Professor Damian Hughes is an international speaker and best selling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

Have a browse and see how you, too, can become a fellow Liquid Thinker and find out more about the Liquid Thinking range of inspirational books, speeches and courses.

  • How to Think Like Sir Alex Ferguson

    In an industry where patience is low, the failure rate is high and unforgiving and the pace of change is relentless, how did Sir Alex Ferguson defy the odds and manage to win and sustain success for so long? In How To Think Like Sir Alex Ferguson, Professor Damian Hughes goes into the mind of one of…
  • How to Change Absolutely Anything

    Everybody wants to change something, whether it is work, life, yourself or someone else. Based on evidence-based psychological principles, this book demonstrates in 10 easy steps¬†how you can bring about positive change in your life. Bursting with powerful tips, tricks, advice and guidance taken from…