"Damian has captured many of the important points about what a leader needs to do in his excellent book."

Sir Alex Ferguson

How to Think Like Sir Alex Ferguson

In an industry where patience is low, the failure rate is high and unforgiving and the pace of change is relentless, how did Sir Alex Ferguson defy the odds and manage to win and sustain success for so long?

In How To Think Like Sir Alex Ferguson, Professor Damian Hughes goes into the mind of one of the world's most successful leaders to reveal 10 powerful and practical lessons for leadership and business.How To Think Like Sir Alex Ferguson is a unique and inspiring handbook for anyone looking to improve performance in turbulent, changing times.