FAQs

What is Liquid Thinking?

Liquid Thinking is the name of the book written by Damian Hughes, which captures the principles of success which have been employed by people who have enjoyed success in many different walks of life. It has been written following years of practical studying of those that have been successful as well as researching and interviewing many famous and non-famous achievers.

Damian has expanded this into other areas such as training in the Liquid Thinking principles, motivational speaking and organisational culture change programmes which have been successfully applied in both business and sports.


Why Liquid Thinking?

The idea for the book originated whilst Damian was working for Unilever and was based in Port Sunlight, working for a division named North West Liquids. Damian demonstrated considerable success in helping to change the culture and turn around the business. The first book was, therefore, launched in North West Liquids, hence, the name.


How can it apply to me?

However you want it to.

On an individual level, you can read the book and follow the actions which are detailed at the end of each chapter. These capture the principles used by the likes of Sir Richard Branson, Muhammad Ali and Jonny Wilkinson as well as less famous people that you work alongside every day. The book's existence is a demonstration of the principles in action.

On a wider level, you can apply the principles to any business, team (sports or work), group or organisation which you are involved in. You can use the book and we are happy to discuss other wide ranges of services about how it can help you become successful. See the Liquid Thinking services page for more information.


Why is this approach different from other companies and books that promise success?

There are a few answers to this question:

• It has been proven to work in a number of different environments, including the Collyhurst and Moston Youth Club, Manchester and also within industry.
  
  
• It is about you and about the people whom you work alongside every day. Although it uses stories and examples from famous achievers, we accept that we are not all going to become the next Richard Branson or Muhammad Ali but we can all achieve more than we believe we are capable of and this book helps us understand how we can achieve this.

• Call the Liquid Thinking helpline on 07939 122 120.
  
  
• Drop a line, stating your contact details, to:
  
  Damian Hughes
  16 West Grove
  Sale
  Manchester
  M33 3AS
  
  
• E-mail damian@liquidthinker.com