"Go ahead. Take the plunge and become a fellow liquid thinker" 

Sir Richard Branson

"Damian has captured many of the important points about what a leader needs to do in his excellent book."

Sir Alex Ferguson

As featured in...

  • guardian
  • sky sports
  • telegraph

Professor Damian Hughes is an international speaker and best selling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

Have a browse and see how you, too, can become a fellow Liquid Thinker and find out more about the Liquid Thinking range of inspirational books, speeches and courses.

  • The Five STEPS to a Winning Mindset

    In The Five STEPS to a Winning Mindset, Professor Damian Hughes, the acclaimed author of Liquid Thinking and How to Think Like Sir Alex Ferguson, draws on both his life time experience and academic background within sport, organisation and change psychology to reveal the best ways to create a winnin…
  • The Barcelona Way

    FC Barcelona are one of the most successful football clubs in the world. In the four years that Pep Guardiola was in charge they won fourteen of a possible nineteeen trophies – a success rate never matched. However, what makes FC Barcelona unique is the winning culture that has delivered sustained …